001 This is where it all began. K. Hattori & Co. , the starting point of Seiko, established 140 years ago.

002 A factory to realize the big dream of “manufacturing domestic watches.” The establishment of Seikosha

003 The first domestically produced wristwatch in Japan, created by technical and design expertise.Laurel

004 The idea behind the name Seikosha. A brand name that takes us back to our roots. The Seiko Brand.

005 A noteworthy watch: the first domestically produced pocket watch to be designated as a railroad watch. Seiko’s railroad watch

006 Hardships follow after the completion of the factory. A new company with an independent watch division. Establishment of Daini Seikosha (Kameido)

007 Seiko’s barrier-free watches. Their history began before World War II. Tactile watch

008 Starting as a subcontracted factory of Daini Seikosha and developing a number of men’s watches after the war. Suwa Seikosha (Daiwa Kogyo)

009 What were the characteristics of watches in the days when watches were still very expensive? Watch trends in the 1950s

010 The first full-fledged three-hand watch from Seiko. Super

011 The unique design that revolutionized the concept of domestic watches. Marvel

012 An organization created to conduct design; a first in Seiko’s history. Inauguration of the Production Department’s Design Section

013 The luxurious design of the first automatic watch made in Japan. The launch of the Automatic

014 Production of ladies' watches goes into full swing with the development of movements designed for women. Seiko Merit

015 The first three-hand men's watch made at the Kameido factory; the watch that led to King Seiko. Cronos

016 The origin of tough Seiko sports watches with high legibility. Laurel Alpinist

017 How did watch trends change with the increase in suit-wearing office workers? Watch Trends in the 1960s

018 A watch that exemplified the very best of Seiko in technology and design. Grand Seiko

019 With its lightness and elegance, the goal was to create the pinnacle of dress watches. Gold Feather

020 Another luxury watch that takes a different path from Grand Seiko. King Seiko

021 The arrival of a dressy ladies’ watch that pairs with the King Seiko. Queen Seiko

022 A design that harmonized high legibility and a sporty aesthetics Sportsmatic 5

023 High-precision measuring device adopted for international competitions in 1964. Mechanical stopwatch

024 A watch that shows the time in various cities, born in an age when international traveling had become more accessible. Japan's first world time watch - Seiko World Time

025 The first Japan-made chronograph that pursued the development of the watch as a measuring instrument. Crown Chronograph

026 A series that became a hit both in Japan and abroad, for its impressionable “white” design Seiko White Series

027 The first diver's watch that influenced the design of subsequent generations. Seiko’s First Diver’s

028 Grand Seiko's design philosophy that passed down to current models. The Grand Seiko Style

029 A unique, world-first watch with a “Bell Alarm Mechanism.” Seiko Business Bell

030 A diver's watch that evolved with the world's most advanced movement and exterior technology. 300m water-resistant diver's watch

031 The theme of dynamic watches. The Five series that captured the hearts and minds of young people. Seiko 5 Sports

032 The world's first quartz watch that changed the history of watches worldwide. Quartz Astron

033 A thin, high-end dress watch that stands out for its delicacy and luxury. Seiko U.T.D.

034 At a time when quartz watches were beginning to spread, watch designs were also becoming more diverse. Watch Trends in the 1970s

035 Grand Seiko's ultimate model in pursuit of the highest level of precision. Grand Seiko V.F.A.

036 A durable diver's watch that was worn on adventures to the Arctic. 1970 Mechanical Divers

037 A quartz watch with an eye-catching streamlined silhouette. Grand Quartz

038 A quartz watch with an LED on the dial that blinks beautifully every second. Flash Seconds

039 Soft full flow lines give the design a futuristic and warm feeling. The world's first LCD digital watch

040 A digital watch with a distinctive rounded shape that displays numbers with 7 segments. LCD Digital Quartz 05LC

041 A base for the group’s designers to gather and collaborate is established in Ginza. Ginza Design Office

042 The world's first multifunctional digital watch, a pioneer in digital multifunctionality. Chronograph 0634

043 The “Tuna” beloved for its unique design, high legibility and functionality. The Professional Diver 600m

044 Distinctive dials and glasses that adorned the watches of the late 1960s and 70s. The vogue for colored dials and dimensional glass

045 The base of Seiko’s watch design expands with a global perspective Designers' overseas offices

046 A bold design inspired by submarine sonar appeals to the adventurer. Seiko Time Sonar

047 The third generation diver's watch, nicknamed “Turtle.” The “Third Diver”

048 High-performance quartz digital watch with a calculation function. Seiko Checkmate Calculator Alarm C359

049 The diversification of watches and styles. The rise of the glamorous and traditional. Watch trends of the 1980s

050 A luxury dress watch with a delicate yet glamorous design. Credor

051 A revolutionary watch that made the dream of enjoying TV outdoors a reality. The world's first TV watch

052 Alarm and chronograph, designed with a futuristic feel. Hybrid Diver's Watch

053 A glamorous Credor jewelry watch with a "million-dollar" shine. The first high jewelry watch

054 The world's first watch with recording and playback functions reminiscent of audio equipment. Voice Note M516

055 The release of four models designed by world-renowned designers. The launch of the Speedmaster

056 A genuine adventure watch used in the Arctic, Antarctic, and Everest. The Field Master, designed to perform in the extreme cold.

057 A heavy-duty watch with combo construction that appeals to men. Field Master (a.k.a. Contra)

058 A computer on the wrist, packed with a variety of functions. The world's first watch featuring computer functions

059 A watch that feels like an accessory, made possible by an ultra-small movement. Tissé

060 A hit for its innovative design that creates complex sparkle and texture. Glass bracelet

061 A popular trend of the 80's in line with traditional styles. The trend of traditional watches

062 A change in desired “brilliance.” Thin dress watches of the 1980s. The fashion for thin dress watches with a strong shine

063 The "asymmetrical balance" of a unique watch that was loved in Europe. Launch of RIVOLI

064 A new series by Credor that expresses the passage of time through a chain of rings. Credor Lineacurva

065 When the crown is wound for 3 minutes, the watch runs for 3 days. The hand-wound quartz watch, Impact

066 A place for in-house designers to communicate to challenge the possibilities of watch design. Seiko Design Exhibition

067 A design that combines the feel of a solid piece of metal with a beautiful mirror-finish surface. Asterisk

068 The greater freedom of three-dimensional forms through technological advances and the vogue of mannish ladies’ watches. Watch Trends in the 1990s

069 The world's first diver's watch with dive table function and depth gauge. Scuba Master

070 A multifunctional watch with emotional value. Age of Discovery

071 Grand Seiko evolves to become the ultimate quartz watch. Grand Seiko 9F Quartz

072 Bold yet harmonious watches designed by a world-class master. Sottsass Collection

073 A high-quality watch with an easygoing charm. Seiko Neue

074 An adventure watch equipped with an AGS movement, and a form unique to MIM technology. Land Master

075 A ladies' brand designed with simplicity & mannishness. Launch of Seiko LUKIA

076 Functional and elegant. A watch for mountaineering enthusiasts. The launch of the Alpinist

077 A curved surface that creates a strong character. ALBA SPOON

078 Rugged yet warm, a design focusing on the essence of a watch. SUS

079 Ｄeveloped for women overseas. Seiko VIVACE

080 Collaboration and total design accelerated by thecollaborative efforts of three companies. Inauguration of the Seiko Watch Design Center

081 A Kinetic watch combining aesthetic design and wearability. Launch of Arctura

082 Rounded and smooth, a design with a distinctly futuristic feel. Kinetic Ladies Launch

083 Femininity hidden within a mannish look. A model with a vivid LUKIA red color. LUKIA - second series

084 A novel watch with a "flexible structure"in which function and design are closely linked. Launch of AIRPRO

085 The LUKIA with a beautiful, streamlined silhouette in a bangle form. LUKIA - third series

086 The mechanical Grand Seiko returns, with a design that has presence and universality. 9S Mechanical Grand Seiko

087 A revolutionary watch that doesn’t require calendar correction until the end of February 2100. Perpetual Calendar

088 A revolutionary watch that generates electricity from the difference between your body temperature and the outside. Thermic

089 Seiko's unique and revolutionary mechanism driven by a mainspring and controlled by quartz. Spring Drive

090 Introducing the world to the never-before-seen Independent Multi-Dial Style. Kinetic Chronograph

091 Nostalgic yet new, a digital watch for the younger generation. Launch of h-timetron

092 The glory days of shiny silver-colored watches with simple designs and the steady rise in popularity of solar movements. Watch trends in the 2000s

093 A watch that lies dormant when not in use. The concept of a life form with an exoskeleton. Kinetic Auto-Relay

094 A diver's watch born from the pursuit of ease of use as a tool watch Seiko Diver’s SKX781

095 A studio comprised of exceptional watchmakers who gave birth to the Spring Drive Sonnerie. Establishment of the Micro Artist Studio

096 A digital watch that embodies the world view of a sci-fi movie. The Watch of the Future

097 A sporty watch with a dynamic shape that fits the wrist. Streamline design watch

098 An in-house project in which designers think and communicate on their own. Power Design Project

099 A watch with an urban design befitting its groundbreaking movement. Seiko Premier

100 A watch that sublimates Japanese aesthetics into modern design Seiko IU

101 Emotional design based on the scenery at night. Spring Drive Moon Phase Model

102 “Slant mono form" design expresses the Grand Seiko style. Grand Seiko's first Spring Drive watch

103 An establishment that evokes the "tradition of craftsmanship"through the assembly of luxury watches. Establishment of the Shizukuishi Watch Studio

104 A streamlined diver's watch reminiscent of a dolphin’s form. PIPIN Series

105 Minimalist and elegant. A unique placement of diamonds. LUKIA (SSVX067)

106 The luxury watch that established a playful world view. The birth of the Credor Nord series

107 A diver's watch with a characteristic shape that looks as if it has had pieces sliced off with a sword. Seiko Diver’s Scuba 200 m

108 Reminiscent of motorsports; a sports watch collection for the international market. Sportura

109 A design calculated down to the smallest detail, highlighted by a distinctive calendar window. Kinetic Perpetual

110 A luxury series with an original design and strong individuality. The launch of Galante

111 A watch that reproduces the look of snow on the dial surface. Grand Seiko Heritage Collection SBGA211 (known as the Snowflake)

112 A revolutionary digital watch made possible by EPD technology. Spectrum

113 The series of pieces resembling Go stones placed in a simple arrangement, each overlapping another, produces a design that evokes a sense of Japanese aesthetics. Power Design Model (a.k.a. “Go Stone”)

114 A luxury watch that thoroughly pursues precise measurement and accurate reading. Grand Seiko's first chronograph

115 A mechanical watch that expresses the flow of time and harmony with the earth. Moving Design Collection

116 Designs born from the pursuit of anideal form and universality. Spirit by the Power Design Project

117 A graceful yet powerful design that incorporates a hexagonal motif. Credor Locomotive

118 Heart-shaped Arabic numerals that inspire joy and exuberance. Tissé Renewal

119 Easy to use and environmentally friendly. Models that go back to familiar roots come into vogue. Watch Trends in the 2010s

120 Shock-resistant and battery-free. A watch suitable even for activities outside a spacecraft. Spacewalk: the watch for use in space

121 This popular series of brightly colored dials radiates an enchanting brilliance. Launch of the cocktail-inspired watches from the Presage collection.

122 World's first solar radio-controlled digital watch with active matrix EPD system Active Matrix EPD Watch

123 A happy and positive design with lucky clovers. Lucky motif of LUKIA

124 The world's first GPS solar watch that quickly receives time and location data anywhere in the world via GPS GPS Solar Watch Seiko Astron

125 An adventure watch that makes full use of Yuichiro Miura's advice. Prospex Land Master

126 Watches that won the hearts of women with classic-minded designs. Revamping ladies' watches for international markets

127 An accomplishment achieved through the continued pursuit of the essence of watch design. The first watch designer to receive the Contemporary Master Craftsman Award

128 Leader of the Design Department, linking Seiko's 140-year history with the future. Seiko's first Executive Officer to come from a designer background

129 A design that features a large sapphire glass that resembles the stratosphere surrounding the earth. Seiko Astron second model

130 A luxury watch that has been refined to the utmost limit by eliminating extraneous elements. Credor Eichi (Wisdom) II

131 A fusion of traditional craftsmanship and mechanical watches. Presage Craftsmanship Series

132 The average climbing speed can also be calculated. A mountaineering watch with performance and wearability. Prospex Alpinist Digital

133 An outdoor watch with a GPS solar movement and an ingenious design. Prospex Great Traverse

134 An installation that evokes the essence of time and its transitions. Milan Design Week 2018

135 An installation expressing time and its permanence. Milan Design Week 2019

136 What should a child’s first watch be like? Analog solar watch. School Time

137 With a highly acclaimed diver's watch as its starting point, the company has produced numerous designs based on free thinking. Re-birth of Seiko 5 Sports

138 A workshop to share the joy of watch design with junior high school students. Watch design class for students

139 Evolutions in function and design to match the lifestyles of the visually impaired. Digital talking watch

140 A place where designers can bring together their strengths to create inspiration for the future. Seiko Design Center, a new place of creation