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Stories

Here are some of the stories
behind Seiko’s designs.

Vol.29 As the times change, designs change too. The past, present, and future of Seiko 5 Sports.

Vol.29 As the times change, designs change too. The past, present, and future of Seiko 5 Sports.

Two young Seiko employees discuss the long history of Seiko 5 Sports with a member of The Seiko Museum Ginza who is well versed in its history.

Vol.28 A fusion of traditional techniques and design. The challenge of the Seiko Presage Craftsmanship Series.

Vol.28 A fusion of traditional techniques and design. The challenge of the Seiko Presage Craftsmanship Series.

The Presage Craftsmanship Series harmonizes the individuality of industrial products and traditional craftsmanship. The designer and developer talk about the trajectory of the Series up to the present.

Vol.27 Designs we Like! Designers’ personal choices for Seiko of the Year 2020

Vol.27 Designs we Like! Designers’ personal choices for Seiko of the Year 2020

A look back at the watches launched in the special year of 2020.

Vol.26 What makes a good design for a barrier-free watch that matches the feelings of its wearer?

Vol.26 What makes a good design for a barrier-free watch that matches the feelings of its wearer?

A discussion with Ms. Chiaki Takada, an athlete with disability, about the appeal and possibilities of the renewed tactile watch and the renewed digital talking watch that won the 2020 Good Design Award.

Vol.25 Why were these watches called “Monster” created and how did they evolve?

Vol.25 Why were these watches called “Monster” created and how did they evolve?

Two designers talk about one of our watches given a nickname, the Monster, and the process of its birth and evolution.

Vol.24 The ideas of watch brands lie in the watch bands.

Vol.24 The ideas of watch brands lie in the watch bands.

A discussion of the design of watch straps, which strongly reflects the design values of the brand.

Vol.23 Seiko Lukia. 25 years of designs that capture the hearts of women.

Vol.23 Seiko Lukia. 25 years of designs that capture the hearts of women.

The history of design and the unchanged philosophy of Seiko Lukia, which celebrates its 25th anniversary.

Vol.22 Designing a child’s first watch.

Vol.22 Designing a child’s first watch.

A look at the design of the Seiko School Time, the watch developed with elementary school students in mind.

Vol.21 What kind of watches suit you well?

Vol.21 What kind of watches suit you well?

The surprisingly little-known basics of watch design and tips for choosing watches that suit you well.

Vol.20 The Wako window display in the Summer of 2019.

Vol.20 The Wako window display in the Summer of 2019.

The experience of a watch designer who took on the challenge of designing the window display of the Wako main building in Ginza.

Vol.19 [Discussion] Where is watch design heading?

Vol.19 [Discussion] Where is watch design heading?

A discussion between a watch designer and designers who participated in the Milan Design Week.

Vol.18 The Astron: innovative technology and design.

Vol.18 The Astron: innovative technology and design.

A look at the Astron, which celebrated its 50th anniversary in 2019, and its technologies and designs that always aim for innovation.

Vol.17 The design of the unexpected: The ALBA SPOON

Vol.17 The design of the unexpected: The ALBA SPOON

The playfulness and unexpectedness incorporated into the design of the ALBA SPOON, which enjoyed great popularity among young people.