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Design Museum

Here are some of Seiko’s past masterpieces.

Design Museum Vol. 10 The Seiko Power Design Project that took a fresh look at the essence of watchmaking.

Design Museum Vol. 10 The Seiko Power Design Project that took a fresh look at the essence of watchmaking.

An introduction of projects of the past that have led to the Seiko of today, along with several iconic watches.

Vol.9 Legibility, accuracy, and functionality. The design of stopwatches.

Vol.9 Legibility, accuracy, and functionality. The design of stopwatches.

The design of stopwatches which support great moments in sports from behind the scenes with their high accuracy and legibility.

Vol.8 Cuteness and progress. The design of Seiko h-timetron.

Vol.8 Cuteness and progress. The design of Seiko h-timetron.

A sense of future wrapped in cuteness. A look into the appeal of the highly-popular Seiko h-timetron, launched in 1999.

Vol.7 The Kinetic Chronograph which presented the world with a new Independent Multi-Dial Style.

Vol.7 The Kinetic Chronograph which presented the world with a new Independent Multi-Dial Style.

The Kinetic Chronograph launched in 1999 as a convention-defying design. What kinds of ideas, trial and error, and care and attention led to this watch?

Vol.6 A distinctive design inspired by the science of the human body. Seiko Airpro

Vol.6 A distinctive design inspired by the science of the human body. Seiko Airpro

The innovative functions and designs of a new concept in sports watches, the Airpro, which was launched in 1997 and enjoyed popularity among young people.

Vol.5 Designs of Seiko LUKIA

Vol.5 Designs of Seiko LUKIA

The history of Seiko LUKIA designs, which have captured the subtleties of the times and supported women for more than 20 years since their launch.

Vol.4 Designed for Adventures

Vol.4 Designed for Adventures

Watches that support adventurers through their functions and durability. The watches meant to challenge the extreme limits of human endurance.

Vol.3

Watch designs full of “enterprising spirit” fashioned with the latest technological advances and new ways of creative thinking.

Vol.2

Unique avant-garde watches first appearing during “the dawn of the digital watch” from 1970 through 1990.

Vol.1

Unique watch designs we Seiko designers have created amidst the long history of over 100 years.