SEIKO

by Seiko watch design

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Stories

Here are some of the stories
behind Seiko’s designs.

Vol.16 “Show Your Style.” The New Seiko 5 Sports
Vol.16 “Show Your Style.” The New Seiko 5 Sports
Designers of the remodeled Seiko 5 Sports discuss their ideas and preferences incorporated into the new watches.
Dec. 19, 2019
Vol.15 Unraveling the mysteries of the cocktail-inspired watches.
Vol.15 Unraveling the mysteries of the cocktail-inspired watches.
What are the cocktail-inspired watches that quietly keep selling so well? Two designers attempt to unravel the mysteries behind the design of these watches.
Oct. 09, 2019
Vol.14 The Milan Design Week 2019
Vol.14 The Milan Design Week 2019
Two designers who attended the Milan Design Week 2019 discuss the various exhibitions and what they learned from the experience.
Sep. 12, 2019
Vol.13 The world of luxury watches.
Vol.13 The world of luxury watches.
An anecdote about essential elements for designing luxury watches: the story, care and attention to detail, and style.
Aug. 22, 2019
Vol.12 The April Fools’ Day project: the Grand Seiko Ninja Watch
Vol.12 The April Fools’ Day project: the Grand Seiko Ninja Watch
A discussion of the April Fools’ Day project, which members of the Design Center Department have been working on by themselves, devising ideas and sending them out to the world, since 2017.
Jun. 14, 2019
Vol.11 Watches with nicknames: Part 2
Vol.11 Watches with nicknames: Part 2
As a sequel to our previous article, “Watches with nicknames,” two designers discuss other watches that have also acquired nicknames.
May. 23, 2019
Vol.10 What kind of watches does a designer love?
Vol.10 What kind of watches does a designer love?
What kind of watches appeal to the watch designer who became the first designer to receive the Contemporary Master Craftsman Award in 2014?
Mar. 11, 2019
Vol.9 The relationship between watches and romantic attraction.
Vol.9 The relationship between watches and romantic attraction.
A discussion on the intriguing relationship between watch design and romantic attraction based on a survey conducted among women.
Mar. 11, 2019
Vol.8 The green watch, the most enigmatic Seiko watch ever.
Vol.8 The green watch, the most enigmatic Seiko watch ever.
The Alpinist, the mountaineering watch with the green dial. Verification of the design differences between the 1995 version and the 2006 version.
Feb. 04, 2019
Vol.7 Watch designs that defy stereotyping.
Vol.7 Watch designs that defy stereotyping.
A story about a workshop called the Power Design Project with an independent product designer Naoto Fukasawa as the Project Director.
Dec. 25, 2018
Vol.6 Our world consists of light and shadow.
Vol.6 Our world consists of light and shadow.
In addition to excellent legibility, designers have even taken into consideration the effect of “light and shadow.”
Aug. 30, 2018
Vol.5 Every color has a reason.
Vol.5 Every color has a reason.
How do watch designers consider the color combination to complete the design? Designers believe there should always be clear reasons.
Aug. 30, 2018
Vol.4 Diamonds are eternal. Is their potential unlimited?
Vol.4 Diamonds are eternal. Is their potential unlimited?
Gem stones that provide the wearer with an uplifting feeling. Story about diamonds that have an overwhelming presence and have continued to mesmerize us.
Mar. 16, 2018
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