SEIKO

by Seiko watch design

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New arrivals
Vol.25 Why were these watches called “Monster” created and how did they evolve?
Vol.25 Why were these watches called “Monster” created and how did they evolve?
Two designers talk about one of our watches given a nickname, the Monster, and the process of its birth and evolution.
May. 20, 2021
Vol.24 The ideas of watch brands lie in the watch bands.
Vol.24 The ideas of watch brands lie in the watch bands.
A discussion of the design of watch straps, which strongly reflects the design values of the brand.
Apr. 27, 2021
Vol.23 Seiko Lukia. 25 years of designs that capture the hearts of women.
Vol.23 Seiko Lukia. 25 years of designs that capture the hearts of women.
The history of design and the unchanged philosophy of Seiko Lukia, which celebrates its 25th anniversary.
Apr. 08, 2021
Vol.22 Designing a child’s first watch.
Vol.22 Designing a child’s first watch.
A look at the design of the Seiko School Time, the watch developed with elementary school students in mind.
Dec. 25, 2020
Vol.9 Legibility, accuracy, and functionality. The design of stopwatches.
Vol.9 Legibility, accuracy, and functionality. The design of stopwatches.
The design of stopwatches which support great moments in sports from behind the scenes with their high accuracy and legibility.
Oct. 28, 2020
Notice of Website Renewal
Oct. 08, 2020
Vol.21 What kind of watches suit you well?
Vol.21 What kind of watches suit you well?
The surprisingly little-known basics of watch design and tips for choosing watches that suit you well.
Jul. 16, 2020
Vol.20 The Wako window display in the Summer of 2019.
Vol.20 The Wako window display in the Summer of 2019.
The experience of a watch designer who took on the challenge of designing the window display of the Wako main building in Ginza.
Jun. 19, 2020
Vol.19 [Discussion] Where is watch design heading?
Vol.19 [Discussion] Where is watch design heading?
A discussion between a watch designer and designers who participated in the Milan Design Week.
Apr. 23, 2020
Vol.8 Cuteness and progress. The design of Seiko h-timetron.
Vol.8 Cuteness and progress. The design of Seiko h-timetron.
A sense of future wrapped in cuteness. A look into the appeal of the highly-popular Seiko h-timetron, launched in 1999.
Mar. 26, 2020
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