SEIKO

by Seiko watch design

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Vol.9 Legibility, accuracy, and functionality. The design of stopwatches.
Vol.9 Legibility, accuracy, and functionality. The design of stopwatches.
The design of stopwatches which support great moments in sports from behind the scenes with their high accuracy and legibility.
Oct. 28, 2020
Notice of Website Renewal
Oct. 08, 2020
Vol.21 What kind of watches suit you well?
Vol.21 What kind of watches suit you well?
The surprisingly little-known basics of watch design and tips for choosing watches that suit you well.
Jul. 16, 2020
Vol.20 The Wako window display in the Summer of 2019.
Vol.20 The Wako window display in the Summer of 2019.
The experience of a watch designer who took on the challenge of designing the window display of the Wako main building in Ginza.
Jun. 19, 2020
Vol.19 [Discussion] Where is watch design heading?
Vol.19 [Discussion] Where is watch design heading?
A discussion between a watch designer and designers who participated in the Milan Design Week.
Apr. 23, 2020
Vol.8 Cuteness and progress. The design of Seiko h-timetron.
Vol.8 Cuteness and progress. The design of Seiko h-timetron.
A sense of future wrapped in cuteness. A look into the appeal of the highly-popular Seiko h-timetron, launched in 1999.
Mar. 26, 2020
Vol.18 The Astron: innovative technology and design.
Vol.18 The Astron: innovative technology and design.
A look at the Astron, which celebrated its 50th anniversary in 2019, and its technologies and designs that always aim for innovation.
Mar. 02, 2020
Vol.17 The design of the unexpected: The ALBA SPOON
Vol.17 The design of the unexpected: The ALBA SPOON
The playfulness and unexpectedness incorporated into the design of the ALBA SPOON, which enjoyed great popularity among young people.
Jan. 27, 2020
Vol.16 “Show Your Style.” The New Seiko 5 Sports
Vol.16 “Show Your Style.” The New Seiko 5 Sports
Designers of the remodeled Seiko 5 Sports discuss their ideas and preferences incorporated into the new watches.
Dec. 19, 2019
Vol.7 The Kinetic Chronograph which presented the world with a new Independent Multi-Dial Style.
Vol.7 The Kinetic Chronograph which presented the world with a new Independent Multi-Dial Style.
The Kinetic Chronograph launched in 1999 as a convention-defying design. What kinds of ideas, trial and error, and care and attention led to this watch?
Nov. 15, 2019
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