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New arrivals

Seiko 5 Sports Exhibition “Find 5 Styles: Find your own style”

The Power Design Project returns.

Vol.29 As the times change, designs change too. The past, present, and future of Seiko 5 Sports.

Vol.29 As the times change, designs change too. The past, present, and future of Seiko 5 Sports.

Two young Seiko employees discuss the long history of Seiko 5 Sports with a member of The Seiko Museum Ginza who is well versed in its history.

The Grand Seiko Hi-Beat 36000 80 Hours is awarded the “Best of the Best” at the Red Dot Design Award 2022.

Vol.28 A fusion of traditional techniques and design. The challenge of the Seiko Presage Craftsmanship Series.

Vol.28 A fusion of traditional techniques and design. The challenge of the Seiko Presage Craftsmanship Series.

The Presage Craftsmanship Series harmonizes the individuality of industrial products and traditional craftsmanship. The designer and developer talk about the trajectory of the Series up to the present.

Design Museum Vol. 10 The Seiko Power Design Project that took a fresh look at the essence of watchmaking.

Design Museum Vol. 10 The Seiko Power Design Project that took a fresh look at the essence of watchmaking.

An introduction of projects of the past that have led to the Seiko of today, along with several iconic watches.

Vol.27 Designs we Like! Designers’ personal choices for Seiko of the Year 2020

Vol.27 Designs we Like! Designers’ personal choices for Seiko of the Year 2020

A look back at the watches launched in the special year of 2020.

Seiko Prospex won the iF DESIGN AWARD 2021.

Vol.26 What makes a good design for a barrier-free watch that matches the feelings of its wearer?

Vol.26 What makes a good design for a barrier-free watch that matches the feelings of its wearer?

A discussion with Ms. Chiaki Takada, an athlete with disability, about the appeal and possibilities of the renewed tactile watch and the renewed digital talking watch that won the 2020 Good Design Award.

Vol.25 Why were these watches called “Monster” created and how did they evolve?

Vol.25 Why were these watches called “Monster” created and how did they evolve?

Two designers talk about one of our watches given a nickname, the Monster, and the process of its birth and evolution.