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New arrivals
Design Museum Vol. 10 The Seiko Power Design Project that took a fresh look at the essence of watchmaking.
Design Museum Vol. 10 The Seiko Power Design Project that took a fresh look at the essence of watchmaking.
An introduction of projects of the past that have led to the Seiko of today, along with several iconic watches.
Sep. 09, 2021
Vol.27 Designs we Like! Designers’ personal choices  for Seiko of the Year 2020
Vol.27 Designs we Like! Designers’ personal choices for Seiko of the Year 2020
A look back at the watches launched in the special year of 2020.
Jul. 28, 2021
Seiko Prospex won the iF DESIGN AWARD 2021.
Jul. 02, 2021
Vol.26 What makes a good design  for a barrier-free watch  that matches the feelings of its wearer?
Vol.26 What makes a good design for a barrier-free watch that matches the feelings of its wearer?
A discussion with Ms. Chiaki Takada, an athlete with disability, about the appeal and possibilities of the renewed tactile watch and the renewed digital talking watch that won the 2020 Good Design Award.
Jun. 14, 2021
Vol.25 Why were these watches called “Monster” created and how did they evolve?
Vol.25 Why were these watches called “Monster” created and how did they evolve?
Two designers talk about one of our watches given a nickname, the Monster, and the process of its birth and evolution.
May. 20, 2021
Vol.24 The ideas of watch brands lie in the watch bands.
Vol.24 The ideas of watch brands lie in the watch bands.
A discussion of the design of watch straps, which strongly reflects the design values of the brand.
Apr. 27, 2021
Vol.23 Seiko Lukia. 25 years of designs that capture the hearts of women.
Vol.23 Seiko Lukia. 25 years of designs that capture the hearts of women.
The history of design and the unchanged philosophy of Seiko Lukia, which celebrates its 25th anniversary.
Apr. 08, 2021
Vol.22 Designing a child’s first watch.
Vol.22 Designing a child’s first watch.
A look at the design of the Seiko School Time, the watch developed with elementary school students in mind.
Dec. 25, 2020
Vol.9 Legibility, accuracy, and functionality. The design of stopwatches.
Vol.9 Legibility, accuracy, and functionality. The design of stopwatches.
The design of stopwatches which support great moments in sports from behind the scenes with their high accuracy and legibility.
Oct. 28, 2020
Notice of Website Renewal
Oct. 08, 2020
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