New arrivals | by Seiko watch design

HomeNew arrivals

New arrivals

Vol.8 Cuteness and progress. The design of Seiko h-timetron.

Vol.8 Cuteness and progress. The design of Seiko h-timetron.

A sense of future wrapped in cuteness. A look into the appeal of the highly-popular Seiko h-timetron, launched in 1999.

Vol.18 The Astron: innovative technology and design.

Vol.18 The Astron: innovative technology and design.

A look at the Astron, which celebrated its 50th anniversary in 2019, and its technologies and designs that always aim for innovation.

Vol.17 The design of the unexpected: The ALBA SPOON

Vol.17 The design of the unexpected: The ALBA SPOON

The playfulness and unexpectedness incorporated into the design of the ALBA SPOON, which enjoyed great popularity among young people.

Vol.16 “Show Your Style.” The New Seiko 5 Sports

Vol.16 “Show Your Style.” The New Seiko 5 Sports

Designers of the remodeled Seiko 5 Sports discuss their ideas and preferences incorporated into the new watches.

Vol.7 The Kinetic Chronograph which presented the world with a new Independent Multi-Dial Style.

Vol.7 The Kinetic Chronograph which presented the world with a new Independent Multi-Dial Style.

The Kinetic Chronograph launched in 1999 as a convention-defying design. What kinds of ideas, trial and error, and care and attention led to this watch?

Vol.15 Unraveling the mysteries of the cocktail-inspired watches.

Vol.15 Unraveling the mysteries of the cocktail-inspired watches.

What are the cocktail-inspired watches that quietly keep selling so well? Two designers attempt to unravel the mysteries behind the design of these watches.

Vol.14 The Milan Design Week 2019

Vol.14 The Milan Design Week 2019

Two designers who attended the Milan Design Week 2019 discuss the various exhibitions and what they learned from the experience.

Vol.13 The world of luxury watches.

Vol.13 The world of luxury watches.

An anecdote about essential elements for designing luxury watches: the story, care and attention to detail, and style.

Vol.6 A distinctive design inspired by the science of the human body. Seiko Airpro

Vol.6 A distinctive design inspired by the science of the human body. Seiko Airpro

The innovative functions and designs of a new concept in sports watches, the Airpro, which was launched in 1997 and enjoyed popularity among young people.

Vol.12 The April Fools’ Day project: the Grand Seiko Ninja Watch

Vol.12 The April Fools’ Day project: the Grand Seiko Ninja Watch

A discussion of the April Fools’ Day project, which members of the Design Center Department have been working on by themselves, devising ideas and sending them out to the world, since 2017.