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Stories

Here are some of the stories
behind Seiko’s designs.

Vol.11 Watches with nicknames: Part 2

Vol.11 Watches with nicknames: Part 2

As a sequel to our previous article, “Watches with nicknames,” two designers discuss other watches that have also acquired nicknames.

Vol.10 What kind of watches does a designer love?

Vol.10 What kind of watches does a designer love?

What kind of watches appeal to the watch designer who became the first designer to receive the Contemporary Master Craftsman Award in 2014?

Vol.9 The relationship between watches and romantic attraction.

Vol.9 The relationship between watches and romantic attraction.

A discussion on the intriguing relationship between watch design and romantic attraction based on a survey conducted among women.

Vol.8 The green watch, the most enigmatic Seiko watch ever.

Vol.8 The green watch, the most enigmatic Seiko watch ever.

The Alpinist, the mountaineering watch with the green dial. Verification of the design differences between the 1995 version and the 2006 version.

Vol.7 Watch designs that defy stereotyping.

Vol.7 Watch designs that defy stereotyping.

A story about a workshop called the Power Design Project with an independent product designer Naoto Fukasawa as the Project Director.

Vol.6 Our world consists of light and shadow.

Vol.6 Our world consists of light and shadow.

In addition to excellent legibility, designers have even taken into consideration the effect of “light and shadow.”

Vol.5 Every color has a reason.

Vol.5 Every color has a reason.

How do watch designers consider the color combination to complete the design? Designers believe there should always be clear reasons.

Vol.4 Diamonds are eternal. Is their potential unlimited?

Vol.4 Diamonds are eternal. Is their potential unlimited?

Gem stones that provide the wearer with an uplifting feeling. Story about diamonds that have an overwhelming presence and have continued to mesmerize us.

Vol.3 Designing watches is like putting on make-up.

Vol.3 Designing watches is like putting on make-up.

Watch dials are referred to as “faces” of the watches. How do designers beautify the faces?

Vol.2 Watches with nicknames

Vol.2 Watches with nicknames

Two designers exchange some imaginative interpretations of why the certain Seiko watches are so popular that our fans have given them their own nicknames apart from their model names and references.

Vol.1 Designing watches from a bug’s-eye view.

Vol.1 Designing watches from a bug’s-eye view.

From what viewpoint do designers create their own proprietary designs in miniscule spaces?