Homedivers watch

divers watch

Vol.27 Designs we Like! Designers’ personal choices for Seiko of the Year 2020

Vol.27 Designs we Like! Designers’ personal choices for Seiko of the Year 2020

A look back at the watches launched in the special year of 2020.

Seiko Prospex won the iF DESIGN AWARD 2021.

Vol.25 Why were these watches called “Monster” created and how did they evolve?

Vol.25 Why were these watches called “Monster” created and how did they evolve?

Two designers talk about one of our watches given a nickname, the Monster, and the process of its birth and evolution.

Vol.21 What kind of watches suit you well?

Vol.21 What kind of watches suit you well?

The surprisingly little-known basics of watch design and tips for choosing watches that suit you well.

Vol.12 The April Fools’ Day project: the Grand Seiko Ninja Watch

Vol.12 The April Fools’ Day project: the Grand Seiko Ninja Watch

A discussion of the April Fools’ Day project, which members of the Design Center Department have been working on by themselves, devising ideas and sending them out to the world, since 2017.

Vol.11 Watches with nicknames: Part 2

Vol.11 Watches with nicknames: Part 2

As a sequel to our previous article, “Watches with nicknames,” two designers discuss other watches that have also acquired nicknames.

Vol.9 The relationship between watches and romantic attraction.

Vol.9 The relationship between watches and romantic attraction.

A discussion on the intriguing relationship between watch design and romantic attraction based on a survey conducted among women.

Vol.2 Watches with nicknames

Vol.2 Watches with nicknames

Two designers exchange some imaginative interpretations of why the certain Seiko watches are so popular that our fans have given them their own nicknames apart from their model names and references.