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by Seiko watch design

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Vol.1 Designing watches from a bug’s-eye view. Vol.1 Designing watches from a bug’s-eye view.

I was trying to express on the dial of the watch my own memorable sensation of snow from days in my past.

One of my favorite designs is the Spring Drive Snow Flake that I designed a number of years ago. At that time I wanted the dial to depict my own personal sensation of snow from memories of long ago. These memories were not of just snowfalls or soft newly fallen snow itself, but the powdery snow blown by strong winds that whirled the snow about to eventually become snow banks that I used to see when I went out with my grandfather when I was a kid living in the Hokuriku region of northern Japan.

Front view of SBGA211
SBGA211 that I designed. With a spring as its power source, this watch is equipped with a Spring Drive mechanism enabling precision accuracy. This is one of the top sellers among our Grand Seiko models.
SBGA211
SBGA211 that I designed. With a spring as its power source, this watch is equipped with a Spring Drive mechanism enabling precision accuracy. This is one of the top sellers among our Grand Seiko models.

At the time the snow effect was not considered to be particularly beautiful, but as I grew older I became more drawn in by the special look of the snow. And I wanted to replicate the beautiful allure of the snow from those long past memories.
After repeated trial and error attempts with our technicians we were still unable to come up with anything that ideally expressed the real sensation of the snow. We finally ended up using a fine grinding tool called a leutor to replicate the desired texture, and with some further surface processing we were able to produce the proper snow effect.

Photo of snow surface blown by winds
Snow accumulations that have been subjected to strong winds produce wind patterns on the snow surface. This lets us feel the beauty of time flowing by and both the strength and the delicacy of shapes molded by Mother Nature.
Snow accumulations that have been subjected to strong winds produce wind patterns on the snow surface
Snow accumulations that have been subjected to strong winds produce wind patterns on the snow surface. This lets us feel the beauty of time flowing by and both the strength and the delicacy of shapes molded by Mother Nature.

The uneven surface texture is only about 0.04 mm thick. In conjunction with the overall theme of “a bug’s-eye view,” I guess this could be called “a vast snow field as seen by a tiny bug.”

Although hard to distinguish by the human eye, if you stare at it for some time you will see that really is how it appears. It’s perhaps right at the very edge of the visible world. But, I’m sure it is this dedicated attention to the utmost detail as represented by the “bug’s-eye view” approach that is what really resonates with the sensitivity of the wearer of the watch.

If you press the + button and enlarge the photo, you can see the surface of the dial in greater detail. I’m sure this will allow you to really feel the true nature of the snow effect that has been replicated.

The second hand is in a vivid blue color. This is to make it more clearly visible, but there is one more aspect that has been incorporated. I mentioned earlier the beautiful snow of my past memories that was adorned with wind patterns. I designed this blue to superimpose my image of the blue skies of the Hokuriku region where I grew up. This does not apply to every watch but, as a designer, I have to admit that on occasion I let my personal feelings influence the design of some of our products.

Photo of snow field and blue sky
Aside from theories regarding design concepts and legibility, I sometimes, as a designer, let my personal feelings become incorporated into our products. To me this is another of the appeals of being a designer.
Aside from theories regarding design concepts and legibility, I sometimes, as a designer, let my personal feelings become incorporated into our products. To me this is another of the appeals of being a designer.
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