Verification: Why was this watch given this nickname?
The Tuna Can Story
Monjugawa: First of all, the diver’s watch with outer case protector that is nicknamed the “Tuna Can.” This is the best known of all the watches that have nicknames. It’s a simple design that brings to mind a sliced off portion of a pipe. It’s quite bulky and the diameter and thickness balance struck some Seiko fans as looking like a can of tuna. The watch bezel is a metallic color and this also is reminiscent of a tuna can. And if you turn over a tuna can the round bottom has a watch-like shape.
Kishino: The original watch had no case back and was a one-piece case construction that could only be opened from the front. It had specs that enabled extreme shock resistance and immersion-proof features.
Monjugawa: And it was perhaps these very features that brought to mind a can of tuna. The outer case protector that wraps around the side of the watch is a special shape created with unique Seiko ideas and techniques. Just as cans protect the food inside, the outer case fully protects the body of the watch.
Kishino: The simple cylinder and band configuration with very slight curves, clearly different from the beauty or real full curves, is true functional beauty. You might very well feel that this watch has not really been “designed” as such, but if you take a very, very close look you will find here and there some very thoughtful details that have been incorporated.
Monjugawa: That in itself is an exceptionally important element of product design. How do you fit this finely honed device onto the owner’s wrist? This is where the designer gets to show off their individual talents.
Kishino: With that in mind, if we relook at the watch, you’ll see that it’s a well thought out design. It’s not a simple can resting on your wrist. It’s smoothed to fit where it contacts your skin.
Monjugawa: But, no matter how you look at it, this watch is a tuna can. In one sense I feel that this tuna can nickname came about because that’s the name it really deserves.