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Here are some of the stories
behind Seiko’s designs.

Vol.39 Reflecting on Seiko Seed: Part 1 Watch designers crafting exhibition experiences.

Vol.39 Reflecting on Seiko Seed: Part 1 Watch designers crafting exhibition experiences.

Three designers reflect on exhibitions that reimagined the appeal of Seiko’s brands through fresh perspectives and approaches.

Vol.38 The blossoming of blessings upon life: Seiko Lukia floral designs— representing the blooming of a woman’s life

Vol.38 The blossoming of blessings upon life: Seiko Lukia floral designs— representing the blooming of a woman’s life

As Seiko Lukia celebrates its 30th anniversary, we take a closer look at the LUKIA Grow collection—debuting in 2023—and delve into the inspirations behind its designs as well as the brand’s aspirations for the future.

Vol.37 power design project “Incredibly Specialized Watch Exhibition 2”

Vol.37 power design project “Incredibly Specialized Watch Exhibition 2”

We delve into the concepts and inspirations behind the six incredibly specialized watches crafted by six designers, complemented by expert insights on display at the exhibition.

Vol.36 power design project 2024 “Incredibly Specialized Watch Exhibition”

Vol.36 power design project 2024 “Incredibly Specialized Watch Exhibition”

Seven designers present designs tailored for incredibly specialized watches

Vol.35 power design project 2022 “REBIRTH”

Vol.35 power design project 2022 “REBIRTH”

Seiko’s heritage watches are reborn in the modern age The project designers talk about the seven REBIRTH creations.

Vol.34 Innovating experiences through timepiece technology: The vision behind Forest of Mechanisms

Vol.34 Innovating experiences through timepiece technology: The vision behind Forest of Mechanisms

Seiko Seed is a recently established hub for sharing ideas, located in Harajuku. In this edition, we reflect on the vision behind its inaugural exhibition.

Vol.33 The target demographic is myself. Seiko Prospex Speedtimer: Crafted in pursuit of fine productsThe target demographic is myself.

Vol.33 The target demographic is myself. Seiko Prospex Speedtimer: Crafted in pursuit of fine productsThe target demographic is myself.

The Seiko Prospex, with its roots in highly accurate stopwatches, is examined in terms of both its functionality and its appeal as a product.

Vol.32 King Seiko: What we inherit, what we change

Vol.32 King Seiko: What we inherit, what we change

The King Seiko was discontinued in 1975 and revived as a regular model in 2022. Here, its designer discusses the key design elements in its revival.

Vol.31 Natural beauty on a small dial. The charm of the Grand Seiko dial.

Vol.31 Natural beauty on a small dial. The charm of the Grand Seiko dial.

A designer talks about the Grand Seiko dials that were designed with inspiration from the beautiful nature of Japan.

Vol.30 Tricks and techniques of the trade. The secrets of typeface design behind better legibility.Tricks and techniques of the trade.

Vol.30 Tricks and techniques of the trade. The secrets of typeface design behind better legibility.Tricks and techniques of the trade.

A look into the typefaces on the dials of watches that we see every day without thinking about them.

Vol.29 As the times change, designs change too. The past, present, and future of Seiko 5 Sports.

Vol.29 As the times change, designs change too. The past, present, and future of Seiko 5 Sports.

Two young Seiko employees discuss the long history of Seiko 5 Sports with a member of The Seiko Museum Ginza who is well versed in its history.

Vol.28 A fusion of traditional techniques and design. The challenge of the Seiko Presage Craftsmanship Series.

Vol.28 A fusion of traditional techniques and design. The challenge of the Seiko Presage Craftsmanship Series.

The Presage Craftsmanship Series harmonizes the individuality of industrial products and traditional craftsmanship. The designer and developer talk about the trajectory of the Series up to the present.

Vol.27 Designs we Like! Designers’ personal choices for Seiko of the Year 2020

Vol.27 Designs we Like! Designers’ personal choices for Seiko of the Year 2020

A look back at the watches launched in the special year of 2020.