Design allures your eyes.
Looking back over our work in this way, sometimes we think that one of the characteristics of Seiko’s designs is that although at first glance a design may seem dry, in fact, the entire design is the conclusion carefully planned and calculated by our designers. For instance, even for the cocktail-based collection, although the dial is resplendent and quite shiny, if we take a look at other aspects of the design, they do not seem deliberately unconventional. If anything, they are very standard.
Inversely, it is because of the very fact that the other parts of the design are simple and not at all extreme, that one’s eyes are drawn to the details of the dial. You could say that one of the jobs of we designers is to induce the user to look at a specific part of the watch.
NOTE: Certain models have been discontinued and may not be available for purchase.
NOTE: Certain models have been discontinued and may not be available for purchase.
Light and shadow as symbols of “time transitions.”
The expressions appearing on each dial—simple or complex, standard or specially handcrafted—all of these expressions vary completely according to the intensity, angle, and the color of the light that flows in.
In other words, the designer must count if it is the morning light or the evening light that shines in, if it is the summer season or winter, if it is a natural light or a downlight shining on a bar counter. The expression of the watch dial as seen by the naked eye varies in accordance with these “time transitions.” These time transitions produce changes in the expression on the watch dial in the form of variations in light and shadow. That is why I believe this very fact shows a high degree of synergy between these natural transitions and the watch itself as an instrument that enables visualization of these time transitions that are invisible to the naked eye.
At various different locations here on the planet Earth, “light and shadow” are always most surely reflecting the transition of time, and amidst them infinite human activities unfold. By envisioning the activities that make up the lives and lifestyles of those who wear these watches, and the cityscapes and landscapes which encompass them, we continue to pursue designs that we think our customers will find most suitable.
