Specialized Watch for Club DJs
The “infinity mirror” technique places mirrors opposite each other to create the illusion of an object being endlessly replicated. This effect is often seen in displays and gadgets in commercial spaces. I wanted to explore a new type of watch that incorporates this trick. So, who would be the ideal person to wear such a watch? The first person that came to mind was a club DJ, who skillfully manipulates the turntables and energizes the crowd.
The dial features a thoughtfully designed layout that seamlessly combines Lumibrite and fluorescent paint. The appearance of the watch transforms dynamically, not only shifting between day and night, but also revealing its "perfect form" when illuminated by the black light commonly found in music clubs.
The challenge was to create a watch with a depth of approximately 1 cm, while incorporating an infinity mirror into its structure. After extensive trial and error with the shape and materials, I succeeded in crafting a timepiece that marks the passage of time in a truly magical way. The interplay of light in various colors and textures creates a three-dimensional effect. Gazing into the watch feels almost like being drawn into another dimension.
The dial incorporates an “infinity mirror” effect, creating a sense of endless space and presenting the time in an extraordinary way. Reflecting its exclusivity for club DJs, the time is displayed specifically from 6 p.m. to 5 a.m. the following morning. Just as each club DJ has their own distinct style, I designed this watch as a companion that enhances the performance of DJs whose style aligns with the watch. This watch features a unique design, yet it is built from a combination of elements typically found in regular mechanical watches. This unexpected contrast is another aspect that I’d like you to notice.
Despite its bold and flashy appearance, this watch operates without any electrical energy or batteries. The mechanical movement, visible through the case back, serves as a testament to the watch's energy-independent design.Expert’s Comments
DJ equipment designer at AlphaTheta Corporation Mr. Takahiro Kuramoto
Surprisingly, there's a profound connection between DJs and time. Performance times are pre-set, and DJs often have to keep track of how long they have left. Yet, if they’re too focused on checking the time during a set, it can be distracting, so most DJs discreetly glance at the watch. Given this unique relationship between DJs and time, I found the design intriguing in several ways.
DJ parties are different from everyday life—often extraordinary and vibrant. The watch captures the unique atmosphere of clubs, with their darkness and black lights, perfectly aligning with the DJ's world. Additionally, the mirror finish on the inner dial and surface creates a captivating visual effect, using a combination of reflective surfaces to evoke a sense of mystery. This feature is sure to become a conversation starter at DJ parties. The watch is also relatively large, with glow-in-the-dark elements that make it easy to read—a crucial feature for DJ equipment used in dim environments. Interestingly, the dial subtly marks time starting from 6 p.m. and ending at 5 a.m., which feels strikingly realistic.
Designer
Kento Ito
Ito has experience designing home appliances, furniture, miscellaneous goods, information devices, etc. at a product design firm and an information device manufacturer. He joined Seiko in 2018 and now primarily designs for the Astron collection.
