Looking toward the future of timepieces,
we continue to explore the endless possibilities of design.

In 2020, the Seiko Design Center came together in Ginza, Tokyo—the birthplace of Seiko.
Here, ideas intersect like city crossroads,
alive with diverse minds and unique insights.
With sensibilities refined over our long history and the curiosity of each team member,
we continue to explore the possibilities of design each and every day.

From the design of the dial and the graceful motion of the hands to the clarity of legibility and the refined elegance of the case,
from the tactile sensation on the wrist to the rich texture of the timepieces themselves—
each element enhances the experience of precious moments that shape the wearer’s unique life.
We envision the people who use our timepieces, and we refuse to compromise on even the smallest detail—continually embracing the challenge and transforming ideas into form.

Our work extends far beyond product design.
We take a holistic approach, with consideration of the various experiences and interactions that timepieces inspire—and we will continue to create moments that excite and resonate.